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The New Age of Event Marketing

The New Age of Event Marketing It’s a great feeling when you finally go live with your event after weeks and sometimes months of hard work; from the initial idea through research, speaker recruitment, finding commercial partners, securing a venue, and all the other hundreds of details that go into putting on a great event. And yet, you’re still only at the starting line. When you go public and announce your event, that’s the sound of the starting gun as the real race begins – getting people to notice and care, turning that attention into registrations, hitting targets, and filling seats. This begs a hard question: how do you stand out from the crowd, create awareness and buzz for your events, and do it within your existing constraints, often against numerous competitors? That’s why I am making available a new ebook ‘Enter Into The New Age of Event Marketing’. This free ebook will show you how to increase attendance and engagement using some inbound marketing techniques. You can download it now by clicking the button at the bottom of this post. Inbound marketing is probably the most powerful strategy at your disposal right now, helping you cut through the noise and get discovered by your target audience. So how do you take advantage of that and make inbound marketing work for your event? Who do you want to attend? The first step in applying an inbound marketing strategy to your event is to create your event (or buyer) personas.  These are the people who are genuinely interested in attending your event and engaging with your company or service. By inviting...