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The New Startup Juggle

Sound familiar?  You are a new startup business. You are not in a financial position to hire a Admin person quite yet, but can’t find the 48 hours you need in a day to accomplish all your tasks. The thought of office overhead is causing you nightmares, but you are drowning with your current workload.  You realize you could really climb that ladder of success if you just had the time to focus on promoting your business.  But how do you balance your time?? It’s a constant juggle at the beginning of all new endeavors.  How do you meet with clients, handle phone calls, schedule appointments, make travel arrangements, keep expense reports and track your success?? You are only ONE person.  Thankfully we live in an amazing age of technology.  Computers and the World Wide Web have opened a gamut of possibilities.  More and more businesses are turning to the convenience and cost effectiveness of hiring Virtual Assistants.  If you think about it, most business today is done via email or the occasional phone call.  With that in mind, a virtual assistant seems like a no brainer. For any new startup business or small business owner, virtual assistants are the modern day answer to an age old issue. Being that all assistance is done virtually, you could live in Chicago and work with a virtual assistant company based in Los Angeles.  As their popularity is on the rise, many new virtual assistant companies and virtual assistant jobs are springing up nationwide.   Employees are able to work remotely using a broad list of programs to interact with your work load. ...

The New Age of Event Marketing

The New Age of Event Marketing It’s a great feeling when you finally go live with your event after weeks and sometimes months of hard work; from the initial idea through research, speaker recruitment, finding commercial partners, securing a venue, and all the other hundreds of details that go into putting on a great event. And yet, you’re still only at the starting line. When you go public and announce your event, that’s the sound of the starting gun as the real race begins – getting people to notice and care, turning that attention into registrations, hitting targets, and filling seats. This begs a hard question: how do you stand out from the crowd, create awareness and buzz for your events, and do it within your existing constraints, often against numerous competitors? That’s why I am making available a new ebook ‘Enter Into The New Age of Event Marketing’. This free ebook will show you how to increase attendance and engagement using some inbound marketing techniques. You can download it now by clicking the button at the bottom of this post. Inbound marketing is probably the most powerful strategy at your disposal right now, helping you cut through the noise and get discovered by your target audience. So how do you take advantage of that and make inbound marketing work for your event? Who do you want to attend? The first step in applying an inbound marketing strategy to your event is to create your event (or buyer) personas.  These are the people who are genuinely interested in attending your event and engaging with your company or service. By inviting...

How to Be More Productive

Tips For Being More Productive How to get more out of each day ADD is a national workplace affliction. We spend 28% of the work week on unnecessary distractions. We change tasks on average every three minutes and spend an average of 13 hours each week checking emails. We spend 5 hours a week surfing sites non work related. Maximizing our productivity is all about finding the right balance. Whether you are running a company or are an employee trying to advance there are some helpful tips can make you more productive and help you get more done each day. I am offering a free ebook ‘How to Be More Productive’ which you can download for free by clicking the button at the end of this post. Identify what your distraction triggers are As in addiction there are triggers for our distractions. We see an email come through or a social media posting and we go off in the wrong direction. It is important to identify these in order to break the habit. A new linked in connection will set you off on a 30 minute social media scroll or you will see something in the news while researching and spend an hour reading about that. Be honest and although this tracking will add extra work for a week or two it will save you much more in the future. You can use a time tracker app like RescueTime or a simple paper and pen. Identify priorities We could all use a better to do list. Segment your list into different priorities and then rank the tasks with each segment. The...

5 ideas for improving productivity

5 Ideas for Improving Productivity; “Personal productivity is a key differentiator between those who succeed in their chosen field and those who do not,” says bestselling author Brian Tracy. He also said that “our greatest asset is our earning ability and our greatest asset is out time.” Improving productivity can have a big impact on your bottom line I’ve read that you should focus on only one thing a day and get that done. To me that says that person works for a large corporation and has a big support staff. Every small business owner and entrepreneur knows that they are not satisfied with accomplishing one task a day. There are too many moving parts that you oversee. So narrow it down to a top 2 or 3. Not enough time in the day We’ve all felt like this. “there are not enough hours in a day and no matter how hard I work I am still not getting to things.” Sometimes we may be working hard, but we are not working smart to be the most productive. There are some real world things you can do to improve your productivity and help you get more done. At the end I have a convenient resources sheet with a summary of the information and links. Goals & Priorities should be set first thing in the morning. Focus on the tasks that will move your business forward, even the tasks that aren’t your favorites. My friend, Bill Stern, who founded ‘The Natural Dentist’ oral care brand told me one of his least favorite tasks was cold calling buyers of retail chains....

The Delegating Blues; Learn How to Let Go

Learn How Delegating Tasks Can Improve Your Business Includes a Free Worksheet To Help You Determine Which Tasks Can be Delegated to an Assistant In the 15 years I have been in the virtual assistant industry, I have been successful serving most of my clients. When I look back at the clients that we have not had success with, it mostly came down to delegation and communication. Many entrepreneurs and executives live by the mantra “if you want something done right do, it yourself.” However, most really successful business people will tell you that delegating is the key to success. If you are too occupied by the administrative details of your business, then you are not growing your business. A friend told me a story of how he had been so hands on and so immersed in administrative tasks that he forgot to concentrate on growing his business. He realized his error, learned how to delegate, started concentrating on what was really important,  and low and behold, his business took off. To delegate or not to delegate Most corporate executives are good at delegating tasks. Leading a team is part of being an executive. However when an executive leaves a large corporation to start their own business, they are not used to working as if they were every department of the business. Start-Ups are usually pretty lean, so they may not have the funds to hire a full time assistant. The emotional tug of being an entrepreneur may also get in the way of delegating. My friend above said he felt like the only one he trusted was himself. Trust is one of...

full time employee or virtual office assistant

Hi I’m Stacey Normandy, Founder and CEO of Miracle Assistant; MA has provided businesses with complete virtual office services since 2001. Before founding Miracle Assistant I had 20 years’ experience as an executive assistant to some of the top names in the film and entertainment industry. Senior executives rely on my organizational skills, knowledge of business process and people skills. Admin tasks aren’t splashy but they are essential. I hope you enjoy my tips and tools for small businesses.  Should I hire a full-time employee or a virtual office assistant? Including a free tool to compare the cost of hiring a direct employee or a virtual office assistant   Your business is growing and but you feel bogged down trying to complete all of the administrative tasks in a day and still have time to focus on the things that actually make your business grow. That your business is growing is a good thing. But what should you do hire a full time employee or a virtual executive assistant? Your decision can have an impact on your bottom line. In the not so distant past businesses had a choice between hiring full time or part time employees. The virtual world did not exist. Today the virtual assistant services industry offers businesses a third choice that can save money and make your business more efficient. With a virtual office assistant you pay for only the time you use. There is a handy tool below to help you compare the cost of hiring a direct employee or a virtual office assistant. Before you do that you should answer a few questions The...