Contact Miracle Assistant

Resources for Business Owners Navigating the Path Through COVID-19

The pandemic has made life hard for everyone, and small business owners have had more than their fair share of trials to overcome. Although — thanks to vaccine distribution — there appears to be an end in sight, it may still be several months until we’ve returned to normal. Moreover, it’s still not entirely clear what “normal” will look like in the post-COVID world — we can assume some changes will stick around. As things open back up, business owners need to make smart choices that push their company into the future as effectively as possible. Here’s a look at how you can prepare your business to make it through to the end of the pandemic, as well as thrive beyond it. Embrace Digital Marketing Meet customers where they are: The pandemic has increased our time spent online as more people work remotely.Although many will go back to the office, remote work is expected to continue to rise.Digital marketing through social media, targeted advertising, and even podcast advertising can draw in these online audiences. Anticipate New Needs The world has changed; your business must change with it: People have grown accustomed to virtual services — continue to offer them when possible.Stay open to remote employees as this will help you attract the best talent without being limited to a physical location.Investigate the myriad ways people anticipate the world will be different post-COVID and adapt your business accordingly. Build A Better Business This is a great opportunity to evaluate your business’s processes and make sure you’re doing the best job possible: Take a critical look at how your business operates...

The New Age of Event Marketing

The New Age of Event Marketing It’s a great feeling when you finally go live with your event after weeks and sometimes months of hard work; from the initial idea through research, speaker recruitment, finding commercial partners, securing a venue, and all the other hundreds of details that go into putting on a great event. And yet, you’re still only at the starting line. When you go public and announce your event, that’s the sound of the starting gun as the real race begins – getting people to notice and care, turning that attention into registrations, hitting targets, and filling seats. This begs a hard question: how do you stand out from the crowd, create awareness and buzz for your events, and do it within your existing constraints, often against numerous competitors? That’s why I am making available a new ebook ‘Enter Into The New Age of Event Marketing’. This free ebook will show you how to increase attendance and engagement using some inbound marketing techniques. You can download it now by clicking the button at the bottom of this post. Inbound marketing is probably the most powerful strategy at your disposal right now, helping you cut through the noise and get discovered by your target audience. So how do you take advantage of that and make inbound marketing work for your event? Who do you want to attend? The first step in applying an inbound marketing strategy to your event is to create your event (or buyer) personas.  These are the people who are genuinely interested in attending your event and engaging with your company or service. By inviting...

How to Be More Productive

Tips For Being More Productive How to get more out of each day ADD is a national workplace affliction. We spend 28% of the work week on unnecessary distractions. We change tasks on average every three minutes and spend an average of 13 hours each week checking emails. We spend 5 hours a week surfing sites non work related. Maximizing our productivity is all about finding the right balance. Whether you are running a company or are an employee trying to advance there are some helpful tips can make you more productive and help you get more done each day. I am offering a free ebook ‘How to Be More Productive’ which you can download for free by clicking the button at the end of this post. Identify what your distraction triggers are As in addiction there are triggers for our distractions. We see an email come through or a social media posting and we go off in the wrong direction. It is important to identify these in order to break the habit. A new linked in connection will set you off on a 30 minute social media scroll or you will see something in the news while researching and spend an hour reading about that. Be honest and although this tracking will add extra work for a week or two it will save you much more in the future. You can use a time tracker app like RescueTime or a simple paper and pen. Identify priorities We could all use a better to do list. Segment your list into different priorities and then rank the tasks with each segment. The...

5 ideas for improving productivity

5 Ideas for Improving Productivity; “Personal productivity is a key differentiator between those who succeed in their chosen field and those who do not,” says bestselling author Brian Tracy. He also said that “our greatest asset is our earning ability and our greatest asset is out time.” Improving productivity can have a big impact on your bottom line I’ve read that you should focus on only one thing a day and get that done. To me that says that person works for a large corporation and has a big support staff. Every small business owner and entrepreneur knows that they are not satisfied with accomplishing one task a day. There are too many moving parts that you oversee. So narrow it down to a top 2 or 3. Not enough time in the day We’ve all felt like this. “there are not enough hours in a day and no matter how hard I work I am still not getting to things.” Sometimes we may be working hard, but we are not working smart to be the most productive. There are some real world things you can do to improve your productivity and help you get more done. At the end I have a convenient resources sheet with a summary of the information and links. Goals & Priorities should be set first thing in the morning. Focus on the tasks that will move your business forward, even the tasks that aren’t your favorites. My friend, Bill Stern, who founded ‘The Natural Dentist’ oral care brand told me one of his least favorite tasks was cold calling buyers of retail chains....

The Delegating Blues; Learn How to Let Go

Learn How Delegating Tasks Can Improve Your Business Includes a Free Worksheet To Help You Determine Which Tasks Can be Delegated to an Assistant In the 15 years I have been in the virtual assistant industry, I have been successful serving most of my clients. When I look back at the clients that we have not had success with, it mostly came down to delegation and communication. Many entrepreneurs and executives live by the mantra “if you want something done right do, it yourself.” However, most really successful business people will tell you that delegating is the key to success. If you are too occupied by the administrative details of your business, then you are not growing your business. A friend told me a story of how he had been so hands on and so immersed in administrative tasks that he forgot to concentrate on growing his business. He realized his error, learned how to delegate, started concentrating on what was really important,  and low and behold, his business took off. To delegate or not to delegate Most corporate executives are good at delegating tasks. Leading a team is part of being an executive. However when an executive leaves a large corporation to start their own business, they are not used to working as if they were every department of the business. Start-Ups are usually pretty lean, so they may not have the funds to hire a full time assistant. The emotional tug of being an entrepreneur may also get in the way of delegating. My friend above said he felt like the only one he trusted was himself. Trust is one of...